Introduction: The Hidden Power of BookTok If you’ve ever scrolled through TikTok and stumbled upon a video of someone crying over a fantasy book or squealing about a slow-burn romance, you’ve seen BookTok in action. What started as a small corner of TikTok has become a global phenomenon, launching indie authors to bestseller lists overnight. The best part? You don’t need to dance, lip-sync, or spend a fortune on ads to make it work. Whether you’re a debut author, a self-publi