Building a social media following as an indie author can feel like one of those things you're supposed to do but never quite know how to start. You hear about authors with thousands of followers and think, "How did they get there?" The truth is, most of us start from zero, and growth happens slowly, one post at a time. There is no magic formula, but there are consistent steps that make a difference over months and years. Here are practical ways to grow your following that act

Introduction: The Hidden Power of BookTok If you’ve ever scrolled through TikTok and stumbled upon a video of someone crying over a fantasy book or squealing about a slow-burn romance, you’ve seen BookTok in action. What started as a small corner of TikTok has become a global phenomenon, launching indie authors to bestseller lists overnight. The best part? You don’t need to dance, lip-sync, or spend a fortune on ads to make it work. Whether you’re a debut author, a self-publi