A lot of book-marketing advice tells authors to “reach out to influencers.” That sounds useful until you actually try it. You find an account with 80,000 followers, send a message, hear nothing back, and start wondering whether influencer marketing only works for traditionally published authors with publicists. That is the wrong way to think about it. The goal is not to find the biggest book influencers. The goal is to find readers who already review books like yours, who sti